Sustainability

Sustainability is a matter truly close to our hearts. Beauty is in the DNA of our cosmetics company, and we want to preserve the beauty of the Earth. True to Jane Goodall's philosophy: "What you do, makes a difference, and you have to decide what kind of difference you want to make," we embrace sustainability holistically and authentically.

Nahaufnahme einer lächelnden, strahlenden jungen Frau vor einem grünen, pflanzlichen Hintergrund.

We want to be actively involved in sustainable change and leave behind a livable planet for ourselves and for future generations. Even though this represents a great challenge for us as a small, medium-sized company, we are moving forward step by step and setting large and small levers in motion to minimize the impact of our company on the environment. We are guided by our values of "transparency, responsibility, and innovation."

Sustainability Vision

We see the beauty in every person. Beauty needs a livable planet. For this, we take responsibility
- bravely for a sustainable, colorful future.

Sustainability Mission

Everything we do starts with sustainability. For us, this means not only renunciation, but above all enrichment. Hands-on for our future viability and future generations.

Nachhaltigkeitsbericht

100% use of FSC paper for folding cartons
Corporate Citizenship: We are proud to employ numerous home workers from the region in our company.
Green electricity & solar panels: Since 2022, we have been sourcing green electricity at our company premises, and since 2008, we have been feeding self-generated energy into the grid via our solar panels on the roof.
E-charging stations (17 charging points in total)
Emissions: By calculating our emissions, we gain a transparent overview of the biggest influencing factors. This allows us to understand where we can start to reduce emissions.

DOWNLOAD

Junge Frau mit dunklen Haaren hält ein großes grünes Blatt vor ihr Gesicht.

MALU WILZ Gentle Cleansing Foam und Jojoba Peeling mit Kristallkugel auf beigem Marmor-Hintergrund.

Optimization of our product packaging

Our products are at the heart of our company. That's why we are particularly focused on optimizing our packaging for greater sustainability. We prioritize the recyclability of our packaging, increased use of recycled content, a circular economy, and minimal resource consumption. All white tubes (without pumps) of our personal care products have a recyclability of over 90%.

> dispose of correctly

Quality standards

The quality of our ingredients has always been particularly important to us. Our range includes more than 100 vegan products. In addition, at least 80% of all products are manufactured in Germany, and our product development team is always looking for high-quality and effective ingredients.

Our aim is to avoid controversially discussed ingredients that have a negative impact on the environment and health. To achieve this, we combine natural plant extracts and highly effective ingredients.

Draufsicht auf verschiedene Kosmetikprodukte in kleinen Glasbehältern, die kunstvoll mit frischen Blättern und Blüten auf einem weißen Untergrund arrangiert sind.

Eine Auswahl an Malu Wilz 'Sensitive Pro' Pflegeprodukten, darunter ein Reinigungsbalsam, ein Gesichtswasser, ein Serum, eine Creme und eine Augencreme.

Ingredients and Packaging Example Sensitive Pro

We have paid special attention to our Sensitive Pro product line. We refer to this as "Clean Beauty" because it was developed under stricter conditions that go beyond the law. All cosmetic products in this line are free of silicones, sulfates, mineral oil, parabens, PEGs, microplastics, aluminum, chemical filters, palm oil, and nanoparticles.

Apart from the climate neutrality of our folding cartons, we have used product packaging made from recycled plastic for the first time in the Sensitive Pro line, thus avoiding new plastic. For packaging where this is not yet possible, we are finding more sustainable alternatives. Among other things, we also consistently omit packaging elements that we can do without from a brand and product perspective. This applies, for example, to package inserts. For MEN products and the ALOE VERA series, we omit all folding cartons. In addition, we use 100% FSC-certified cardboard for decorative and personal care products.

WIEDERVERWENDEN STATT ERSETZEN

We have converted our 50 ml cream jars to an innovative refill system! The new refill jar can accommodate all 12 facial creams in our range as refills.

By reusing the jar, 46% less cardboard and 80% less plastic are used when purchasing a refill for the first time.

more about the refills

Werbegrafik von Malu Wilz zum Thema Refill: Ein Cremetiegel in Einzelteilen mit dem Hinweis auf 46 % weniger Karton und 80 % weniger Kunststoff.

Our Social and Environmental Commitment

Zwei lächelnde Kinder halten jeweils ein Zicklein im Arm, ein Bild von Plan International.

GEMEINSAM CHANCEN SCHAFFEN

Die Förderung von Chancengleichheit für Kinder und Jugendliche ist uns ein wichtiges Anliegen. Deshalb unterstützen wir seit 2011 die Arbeit von Plan International Deutschland e.V. und fördern im Rahmen unserer jährlichen Weihnachtsspende verschiedene Projekte der Organisation.
Darüber hinaus spenden wir für jeden verkauften Adventskalender 1,00 € an ein ausgewähltes Projekt von Plan International Deutschland e.V. und möchten so die wichtige Arbeit der Organisation langfristig unterstützen.

ANIMAL TESTING

Malu Wilz expressly rejects animal testing. Malu Wilz does not conduct animal testing on cosmetic products and does not commission such tests. Animal testing for decorative cosmetic products has been prohibited since 1986 under the Animal Welfare Act. Since 1998, this has applied to all finished cosmetic products. A corresponding ban on cosmetic raw materials has also been in place since March 2009, which Malu Wilz expressly welcomes! According to this, raw materials developed for use in cosmetics may no longer be tested for their tolerability using animal experiments. Malu Wilz also obtains confirmation from its upstream suppliers that they do not conduct animal testing. Malu Wilz carries out internal application tests or patch tests (epicutaneous tests) on voluntary test persons to determine the local tolerability of a product. Malu Wilz is against animal testing.

Festlich gestalteter Malu Wilz Adventskalender mit weihnachtlichem Zweig-Design und goldenen Akzenten.

Nahaufnahme von mehreren Händen unterschiedlicher Hauttöne, die in einer Geste der Einheit oder Unterstützung übereinandergelegt sind.

OUR FOREST PROJECT

For us, sustainability is a matter truly close to our hearts. Beauty is in the DNA of our cosmetic company, and we want to preserve the beauty of the Earth. True to Jane Goodall's philosophy: "What you do, makes a difference, and you have to decide what kind of difference you want to make," we approach sustainability holistically and authentically.

We want to be actively involved in sustainable change and leave behind a livable planet for ourselves and future generations, even if this presents a great challenge for us as a small, medium-sized company. Therefore, we proceed step by step, setting large and small levers in motion to minimize the impact of our company on the environment. In doing so, we are guided by our values of "transparency, responsibility, and innovation."

Unser ökologisches Engagement

UMWELT: EMISSIONEN

Ökostrom und Photovoltaik
Seit 2022 beziehen wir für unseren Unternehmensstandort Strom aus erneuerbaren Energiequellen. Darüber hinaus betreiben wir seit 2008 eine Photovoltaikanlage auf dem Dach unseres Firmengeländes. Der dort erzeugte Strom wird in das öffentliche Stromnetz eingespeist.
Ladeinfrastruktur für Elektromobilität
Auf unserem Firmengelände stehen insgesamt 17 Ladepunkte für Elektrofahrzeuge zur Verfügung.
Emissionen verstehen und reduzieren
Die regelmäßige Erfassung unserer Treibhausgasemissionen schafft Transparenz über die wesentlichen Emissionsquellen unseres Unternehmens. Diese Informationen helfen uns dabei, Handlungsfelder zu identifizieren und Maßnahmen zur Verringerung von Emissionen gezielt zu priorisieren.