Eyeshadows for your perfect eye look

Intense colours, long-lasting wear and effortless blending

Expressive eyes are created through the perfect combination of colour, texture and staying power. The eyeshadows by MALU WILZ combine high pigmentation with comfortable wear – from creamy eyeshadow pens to featherlight powder eyeshadows. For maximum performance, the EYE SHADOW BASE creates the perfect foundation.

Which eyeshadow suits your look?

LONGWEAR EYESHADOW PEN

The uncomplicated all-rounder for quick eye looks.
This creamy eyeshadow stick delivers intense colour with either a matte or shimmering finish. It is waterproof as well as smudge-, transfer-, crease- and sweat-proof and lasts up to 24 hours.
Also ideal as an eyeliner or kajal. Includes an integrated sharpener for precise lines.

VELVET EYESHADOW

The classic powder eyeshadow with modern comfort.
A talc-free formula with high colour brilliance – from matte to pearl finishes. The velvety-light texture blends effortlessly and creates soft transitions. Pearl shades are water- and tear-resistant and especially long-lasting.

EYE SHADOW BASE

The perfect base for every eye look.
The colour-neutral, creamy base enhances adhesion and colour intensity, prevents creasing and creates a smooth, even result.
With apricot kernel oil and vitamin E for nourishing, moisture-retaining and antioxidant care. Dermatologically approved.

Cream stick or powder – your customised finish

• Eyeshadow Pen: Glides on effortlessly, dries quickly and stays crease-free – ideal for priming, defining or contouring.

• Velvet Eyeshadow: Perfect for soft transitions from subtle to intense looks.

• Eye Shadow Base: Optimises wear, intensity and blendability – especially for oily eyelids or layered eye looks.

Your benefits with MALU WILZ eyeshadows

• Long-lasting wear: depending on the product up to 24 hours, waterproof and smudge-resistant

• Enhanced performance: better adhesion, less fallout and no creasing

• High pigmentation: rich colour payoff or buildable layering

• High comfort: lightweight, creamy textures – suitable for sensitive eyes & contact lens wearers

Application – how to create your eye look

• EYE SHADOW BASE: Dab a thin layer onto the eyelid with your ring finger, spread evenly and allow it to set briefly.

• LONGWEAR EYESHADOW PEN: Apply directly onto the eyelid or along the lash line, blend quickly and allow to dry. Close the cap tightly after use and sharpen the tip with the integrated sharpener if needed.

• VELVET EYESHADOW:

  • Apply the base shade to the mobile lid using a blender brush

  • Blend a darker shade from the outer corner towards the centre of the lid

  • Add highlights to the inner corner or beneath the brow bone

Smokey-eye tip:
Apply the Eyeshadow Pen more intensely along the outer edge of the lid and blend softly upwards for depth without harsh lines.