Eyeliners for expressive eyes

From precisely defined to softly enhanced

An eyeliner adds depth, structure and expression to the eyes.
Whether subtle and natural or bold and dramatic – the eyeliners by MALU WILZ offer full control, intense colour payoff and long-lasting results. For looks that adapt just as effortlessly to everyday life as they do to special occasions.

Our eyeliners at a glance

LONGWEAR INTENSE LIQUID LINER

The professional choice for clear, expressive lines.
This liquid pen eyeliner impresses with intense matte black colour and a waterproof formula with up to 20 hours of wear.
The fine, flexible nylon tip allows everything from ultra-fine lash line definition to a precise cat eye. Smudge- and transfer-proof without fading or running.

SOFT EYE STYLER

Soft definition with maximum control.
This gel-like eye contour pencil creates smooth, precise lines and effortless eye make-up.
Thanks to the slim pencil shape, exact application is quick and easy. Pure pigments deliver intense colour payoff, while the creamy texture glides gently over the skin without dragging.
With up to 18 hours of wear, the Soft Eye Styler enhances the eyes with depth and definition – also perfect for softer looks or blending along the lash line.

Which eyeliner creates which effect?

LONGWEAR INTENSE LIQUID LINER

• Graphic lines & cat eyes
• Maximum precision & intensity
• Matte, deep-black finish

SOFT EYE STYLER

• Soft contours & defined eyes
• Softer, more natural looks
• Also ideal for blending or the inner lash line

Your benefits with MALU WILZ eyeliners

• Intense colour payoff thanks to pure pigments
• Long-lasting wear: up to 20 h (Liquid Liner) and 18 h (Soft Eye Styler)
• Precise application – liquid or gel-like texture
• Smooth application without dragging
• Dermatologically & ophthalmologically tested
• Suitable for sensitive eyes and contact lens wearers

Application – how to create your eyeliner look

LONGWEAR INTENSE LIQUID LINER

1. Prepare the eyelid so it is clean and oil-free
2. Draw a line close to the lash line
3. Extend the line at the outer corner for wings
4. Allow to dry briefly (approx. 60 seconds)

SOFT EYE STYLER

1. Apply along the upper or lower lash line
2. For softer looks, blend gently immediately after application
3. Can also be used on the waterline or as a kajal

Tips:

• Choose the Soft Eye Styler for natural looks
• Reach for the Liquid Liner for bold statements
• Both products combine perfectly with eyeshadow