ALOE VERA by MALU WILZ

The ALOE VERA line focuses on fast soothing and hydration when the skin feels tight, appears red or stressed after sun exposure. The formulations are uncomplicated, pleasantly cooling and suitable for everyday use – either as a complete routine or as an SOS addition to any existing skincare regimen.

Our ALOE VERA essentials at a glance

• Aloe Vera Cleansing Gel – mild, revitalising cleansing gel for all skin types that gently removes makeup, impurities and excess oil, while aloe vera soothes the skin and pineapple extract smooths and refines the complexion.
• Aloe Vera Fluid – lightweight, fast-absorbing moisturising fluid for normal to combination skin; ideal as a daytime moisturiser during warmer months or for shiny T-zones.
• Aloe Vera Cream – richer texture for normal to dry skin; provides comfort, reduces feelings of tightness and soothes the skin.
• Aloe Vera Gel & Mask (2-in-1) – transparent gel for instant relief: use as a lightweight treatment during heat or stress, or as an intensively cooling mask after sun exposure. Contains panthenol and cucumber extract for additional freshness.
• Aloe Vera Ampoule – liquid active concentrate for a hydration boost and rapid soothing effect; also perfect as an after-sun booster underneath any cream.

Typical skin concerns – how ALOE VERA helps

• Feelings of tightness & dehydration: Fluid for lightweight hydration, Cream for more intensive dryness; Ampoule as a quick hydration upgrade.
• Redness & sensations of heat (e.g. after sun exposure, exercise or dry heating air): Apply Gel & Mask for 10 minutes – cools, calms and replenishes moisture reserves.
• Stressed, sensitive areas: Apply the Ampoule locally or throughout the full routine; follow with Fluid/Cream to “seal in” moisture.
• Summer/holiday skincare: Gel & Mask as after-sun care, Fluid as a lightweight daytime moisturiser; Cream in the evening for regeneration.

Benefits of the ALOE VERA line

• Fast relief: Cooling textures visibly reduce discomfort.
• Intensive hydration: Aloe vera combined with proven hydrators such as glycerin and panthenol.
• Versatile combinations: Works alone or as a soothing addition to more active routines (e.g. alongside hyaluronic acid, vitamin C or barrier-focused skincare).
• Seasonal flexibility: Lightweight textures for daytime and warmer weather, richer care for the evening.

Application

• Morning: cleanse → Ampoule (optional) → Aloe Vera Fluid or Aloe Vera Cream → UV protection during the day.
• SOS / After-sun: Apply Aloe Vera Gel & Mask generously for 10 minutes, remove or massage in any remaining product.
• Evening: cleanse → Aloe Vera Ampoule → Aloe Vera Cream (apply lightly if needed, focusing on sensitive areas).

Who is ALOE VERA suitable for?

For all skin types seeking fast soothing care and hydration – especially for sensitive, reactive or sun-stressed skin. Also suitable as an uncomplicated summer routine or as a “recovery module” after stress or external strain.

Sustainable & suitable for everyday use

Clear textures, simple steps and flexible application. The Gel & Mask format reduces the need for multiple products (care and mask in one) and is ideal for travelling or holidays.

Conclusion – Soothes. Hydrates. Regenerates.

The ALOE VERA line delivers exactly what stressed skin needs: fast cooling, reliable hydration and noticeable soothing care – from lightweight daytime moisturisers to intensive after-sun gel care. Ideal on its own or as a gentle balancing addition to active skincare routines.

FAQ

When is aloe vera especially beneficial?

• For feelings of tightness, after sun exposure or during acute irritation phases.

Gel or Cream/Fluid?

• Gel = cooling/lightweight; Cream/Fluid = more nourishing care depending on skin condition.

Is the line suitable for sensitive skin?

• Yes, thanks to its soothing formulation concept.

Can it be combined with other active ingredients?

• Yes, especially with hyaluronic acid or DE-STRESS products.

How often should it be used as a mask?

• As needed 1–3 times per week, or locally every day as an SOS treatment if required.