MALU WILZ Primers – The Perfect Base for Smooth, Long-Lasting Make-up

Whether fine lines, dryness or an uneven complexion – as skin matures, its texture changes. Foundation may no longer appear as even, make-up can settle into lines or lose its freshness throughout the day. This is exactly where the MALU WILZ primers come in: they create the perfect base for your complexion, care for the skin and help your make-up stay fresh and flawless for longer.

Both primers combine high-quality skincare with professional make-up performance – developed for women and men aged 40+ who value both natural results and premium quality.

Our primers at a glance

• HYDRA SKIN PRIMER: Moisturising primer with a soft-focus effect for a fresh, smooth-looking complexion. Perfect for dry, mature or tired-looking skin.

• IT PIECE PRIMER SPF 30: Lightly tinted primer with integrated sun protection – protects, smooths and gives the skin a naturally polished finish.

The benefits of MALU WILZ primers

• Instantly smoother and more even-looking skin texture

• Longer-lasting foundation and make-up wear

• Lightweight, non-greasy textures

• Caring ingredients with a moisture-boosting effect

• Protection against external influences (e.g. UV protection with IT PIECE PRIMER SPF 30)

• Dermatologically tested compatibility, also suitable for sensitive skin

How to use – your routine for a flawless complexion

1. Cleanse the skin and apply your regular skincare routine.

2. Apply a small amount of primer evenly to the face and neck.

3. Allow it to absorb briefly.

4. Then apply foundation or BB cream.

Tip: The HYDRA SKIN PRIMER is ideal for dry or dull skin, while the IT PIECE PRIMER SPF 30 provides additional skincare benefits and daily sun protection.