Primer & bases for the eye area

Longer wear, more intense colour and conditioned lashes & brows

A flawless eye make-up look starts with the right base.
The primers & bases by MALU WILZ perfectly prepare eyelids, lashes and brows – for more intense colour payoff, longer-lasting wear and visible comfort.
Whether eyeshadow, mascara or brow products: the right preparation makes every result look more precise, long-lasting and polished.

Our primers & bases at a glance

EYE SHADOW BASE

The perfect foundation for every eye make-up look.
The neutral-toned, delicately creamy texture evens out the eyelid, prevents creasing and improves eyeshadow adhesion and blendability.
Enriched with nourishing apricot kernel oil and antioxidant Vitamin E – dermatologically tested and pleasantly lightweight.

VITAL LASH BASE

The mascara base for visibly more volume and length.
The creamy texture coats every lash, intensifies the mascara effect and extends wear time.
With algae extracts as well as carnauba and beeswax – also suitable for sensitive eyes and contact lens wearers.

LASH + BROW BOOSTING SERUM

The high-performance booster serum for lashes and brows.
The lightweight gel texture supports the natural density and strength of the hairs – completely free from prostaglandins.
Dermatologically and ophthalmologically tested, ideal for daily use.

DREAM LASH + BROW SERUM

2-in-1 care for smooth, glossy lashes and brows.
With glycerin, hyaluronic acid, keratin, biotin and collagen, it intensely nourishes fine or brittle hairs with moisture and conditioning care.
Perfect for the daily routine or as an overnight restorative treatment.

Performance & care – the right base makes all the difference

• Eyelids: smoother base, more intense colours, no creasing

• Lashes: more volume and improved mascara adhesion

• Brows: conditioned, fuller-looking hairs

• Eye area: gentle formulas with high comfort

Your benefits with primers & bases by MALU WILZ

• Longer-lasting eye make-up

• More intense eyeshadow colour payoff

• Visibly enhanced mascara effect

• Conditioning active ingredient complexes for lashes & brows

• Dermatologically & ophthalmologically tested – also suitable for sensitive eyes

Application – simple & effective

• EYE SHADOW BASE: Dab a thin layer onto the eyelid using your ring finger and blend evenly.

• VITAL LASH BASE: Apply in zig-zag motions from root to tip, then apply mascara directly on top.

• LASH + BROW BOOSTING SERUM: Shake before use. Apply to dry lash lines like an eyeliner and dab onto brows. Allow 90 seconds to dry and use daily.

• DREAM LASH + BROW SERUM: Apply once daily to clean, dry lashes & brows, optionally overnight as an intensive care treatment.