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WHITE LOVESTORY: 1 collection - 3 looks

Models with make-up products

In summer, white looks set the tone. This is mainly because white is such a changeable color. It can always be combined in new and different ways. Depending on the styling, white can look elegant, playful or sporty and is of course also THE statement color for a bride. To ensure that the color does not appear monotonous, accents are set with accessories and make-up. 

The new It-piece collection is as versatile as the color white, with which every WHITE LOVESTORY LOOK can be achieved. Here trendsetters are combined with essentials. Three special looks were created in collaboration with our make-up artists. Whether elegant, sporty or bridal, with the new It-piece collection in combination with the MALU WILZ basic products every WHITE LOVESTORY LOOK can be achieved!

IT-PIECE

The new "it pieces" are groundbreaking beauty trends that will cause enthusiasm worldwide in the coming season and are absolute must-haves in your cosmetic bag.

Primer

IT PIECE PRIMER SPF 30

PRIMER WITH SPF 30

The product offers a practical 2-in-1 solution as a primer with integrated sun protection. The light, creamy texture adapts to the natural skin tone and gives the complexion more radiance. It also extends the durability of the foundation. The formula contains nourishing ingredients such as aloe vera, calendula extract and chamomile water.

Ref. No. 45055

Eyeshadow

EYE SHADOW LOVESTORY

LIQUID EYESHADOW WITH PEARL FINISH

The highly pigmented eyeshadow formula with a shimmering pearl finish melts effortlessly into the skin and ensures intensive, even color payoff with just one application. The formula lasts up to 12 hours and is smudge-proof and waterproof. 

Free from parabens and talc. 

Available in two beautiful colors.

Ref. No. 47604.X

Lip Oil

SMOOTHEST KISS LIP OIL

NOURISHING LIP OIL

This lip oil softens dry lips and exudes a scent of peach and apricot. It strengthens the lips' natural moisture barrier, which visually reduces fine lines. The lip oil ensures visually plumped, full lips with a 3D effect. 

Available in light rosé, pink and transparent.

Ref. No. 47605.X

TREND MEETS BASIS

Essentials are timeless classics that are loved by everyone. Our "It-pieces" are carefully selected new products that can be ideally combined with the basic products and thus create space for the creation of new looks.

Model in an elegant, white look with lip oil

Elegant

  • Glam look that can be worn in a toned down version during the day, but can also turn night into day 
  • Expressive, feminine colors that everyone can still identify with 
  • Good coverage, radiant skin

Smoothest Kiss Lip Oil + base products

Make up Products
Model in a sporty, white look with primer

Sporty

  • Quick to apply and uncomplicated 
  • Water and sweat resistant 
  • Extra portion of sun protection 
  • Ideal for everything: wearable from the office to sports and outdoor activities

It-Piece Primer SPF 30 + base products

Make up Products
Model in bridal look

Bridal

  • Romantic colors without being too girly 
  • Light coverage but still excellent hold 
  • Tear and waterproof 
  • Everything defined and yet natural

Eyeshadow Lovestory + base products

Make up Products