PRIVACY POLICY
1) Information about the collection of personal data and contact details of the person responsible
1.1 We are pleased that you visit our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data is all data that allows you to be personally identified.
1.2 Responsible for the data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is "Dr. Sebastian Kraska, External Data Protection Officer, IITR Datenschutz GmbH, Marienplatz 2, 80331 Munich, Phone: 08131 - 390 560, marketing@malu-wilz-beaute.com ". The person responsible for the processing of personal data is the natural or legal person who, alone or in concert with others, decides on the purposes and means of processing personal data.
1.3 The person in charge has appointed a data protection officer, who can be reached as follows: "Dr. Sebastian Kraska, External Data Protection Officer, IITR Data Protection GmbH, Marienplatz 2, 80331 Munich, Phone: 08131 - 390 560, marketing@malu-wilz-beaute.com "
1.4 For reasons of security and to protect the transfer of personal data and other confidential content (for example, orders or inquiries to the person responsible), this website uses an SSL or Web site. TLS encryption. You can recognize an encrypted connection by the string "https: //" and the lock icon in your browser line.
2) Data collection when visiting our website
In the case of merely informative use of our website, ie if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following information that is technically necessary for us to display the website:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source / reference from which you came to the site
- Browser used
- Operating system used
- used IP-adress (possibly in anonymous form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, we reserve the right to retrospectively check the server logfiles should concrete evidence point to unlawful use.
3) cookies
In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, ie after closing your browser (so-called session cookies). Other cookies remain on your device and allow us or our affiliate (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information, such as browser and location data as well as IP address values, to an individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.
The duration of the respective cookie storage can be found in the overview of the cookie settings in your web browser.
Some of the cookies are used to simplify the ordering process by storing settings (for example, remembering the contents of a virtual shopping cart for later visit to the website). If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either to implement the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the case of a given consent or according to Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
Please note that you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or can exclude the acceptance of cookies for specific cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the Help menu of each browser, which explains how to change your cookie settings. These can be found for the respective browser under the following links:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be limited.
4) contact
When contacting us (for example via contact form or e-mail), personal data is collected. Which data are collected in the case of a contact form can be seen from the respective contact form. These data are stored and used solely for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at the conclusion of a contract, then additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request, this is the case if it can be inferred from the circumstances that the matter in question is finally clarified and provided that no statutory storage requirements are in conflict.
5) Data processing when opening a customer account and for contract execution
According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the purpose of concluding a contract or opening a customer account. The data collected is shown in the respective input forms. A deletion of your customer account is possible at any time and can by a message to the o.g. Address of the responsible person. We store and use the data you have provided for the execution of the contract. After completion of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after expiration of these periods, unless you have expressly consented to further use of your data or a legally permitted further use of data by our side which we will inform you accordingly below.
Information on the data processing method: The processing of customer data can be carried out by other companies from the Artdeco group of companies to combine sales activities.
6) Use of your data for direct mail
6.1 Registration for our e-mail newsletter
If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only requirement for sending the newsletter is your e-mail address. The indication of further possible data is voluntary and will be used to address you personally. For sending the newsletter we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter if you have explicitly confirmed to us that you agree to the sending of the newsletter. We will then send you a confirmation e-mail asking you to confirm by clicking on a link that you wish to receive newsletters in the future.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used exclusively for promotional purposes by means of the newsletter. You can unsubscribe from the newsletter at any time via the provided link in the newsletter or by sending a message to the person named above. After unsubscribing, your e-mail address will be deleted immediately in our newsletter distribution, unless you have expressly consented to further use of your data or we reserve the right to further data usage, which is permitted by law and about which we in this statement inform.
6.2 Sending the e-mail newsletter to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services, such as those already purchased, from our product range by e-mail. For this according to § 7 Abs. 3 UWG we do not have to obtain a separate consent from you. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 (1) lit. f GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you a mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by a message to the person named above. For this purpose, you only have to pay delivery costs according to the basic rates. Upon receipt of your opposition, the use of your e-mail address for advertising purposes will cease immediately.
6.3 Newsletter distribution via rapidmail
The dispatch of our E-Mail-Newsletter takes place via the technical service provider rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg ("rapidmail"), to which we pass on your data provided during the newsletter registration. This transfer is made in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in the use of a promotional, secure and user-friendly newsletter system. The data entered by you in order to receive the newsletter (eg e-mail address) will be stored on the servers of rapidmail in Germany.
rapidmail uses this information for the dispatch and statistical evaluation of the newsletter on our behalf. For the evaluation, the e-mails sent include so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. This will determine if a newsletter message has been opened and which links may have been clicked. With the help of the so-called conversion tracking it can also be analyzed whether after clicking on the link in the newsletter a pre-defined action (for example purchase of a product on our website) has taken place. In addition, technical information is collected (e.g., time of retrieval, IP address, browser type, and operating system). The data are collected exclusively pseudonymized and are not linked to your other personal data, a direct personal reference is excluded. This data is for statistical analysis of newsletter campaigns only. The results of these analyzes can be used to better tailor future newsletters to the interests of the recipients.
If you want to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
We have concluded a contract processing contract with rapidmail, in which we commit the rapidmail to protect the data of our customers and not to pass them on to third parties.
You can read more about the privacy of rapidmail in the privacy statement of rapidmail: https://www.rapidmail.de/datenschutz
6.4 Advertising by post
Based on our legitimate interest in personalized direct mail, we reserve the right to choose your first and last name, mailing address and, as far as we have received this additional information from you as part of the contractual relationship, your title, academic degree, year of birth and professional, Branch or business name according to Art. 6 para. 1 lit. f GDPR to store and for the receipt of interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time by a message to the person in charge.
7) Data processing for order processing
In order to process your order, we work with the following service provider (s) who support us in whole or in part in the execution of contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of the contract, insofar as this is necessary for the delivery of the goods. We will pass on your payment details to the commissioned bank as part of the processing of payments, if this is necessary for the processing of payments. If payment service providers are used, we will inform you explicitly below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.
8) Use of Social Media: Videos
Using Youtube videos
This site uses the Youtube embedding feature to display and play videos from "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
Here, the extended privacy mode is used, which according to the provider information storage of user information only when playing the / the video in motion. When the playback of embedded Youtube videos starts, the provider "Youtube" uses cookies to gather information about user behavior. According to "Youtube" hints, these are used, among other things, to capture video statistics, improve user-friendliness and prevent abusive practices. When you're logged in to Google, your data will be directly associated with your account when you click on a video. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. Google stores your data (even for non-logged-in users) as usage profiles and evaluates them. According to Art. 6 (1) (f) GDPR, such an evaluation is based on the legitimate interests of Google in the display of personalized advertising, market research and / or tailor-made design of its website. You have a right to object to the creation of these User Profiles, and you must comply with YouTube to exercise them. In the context of the use of Youtube it can also lead to a transmission of personal data to the servers of the Google LLC. come in the US.
Regardless of any playback of the embedded video, every time you visit this website, you will be connected to the Google Network, which may trigger further data processing without our having any influence.
In the case of transmission of personal data to the Google LLC. Based in the US, Google LLC has become. is certified for the us European Data Protection Convention "Privacy Shield", which ensures compliance with the data protection standard in force in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
For more information on data protection at "YouTube", please see the provider's privacy policy at: https://www.google.com/intl/en/policies/privacy
As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.
9) Online Marketing
Use Google Ads Conversion Tracking
This website uses the Google Ads online advertising program and, as part of Google Ads, Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") conversion tracking. We use the offer of Google Ads in order to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you, to make our website more interesting to you and to achieve a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on a Google-served ads ad. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not expired yet, Google and we may recognize that the user has clicked on the ad and has been redirected to this page. Each Google Ads customer receives a different cookie. Cookies can not be tracked through Google Ads customer sites. The information gathered using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive any information that personally identifies users. If you do not want to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie through its Internet browser under User Preferences. You will not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in a targeted advertising gem. Art. 6 para. 1 lit. f GDPR. As part of the use of Google Ads, it may also lead to a transfer of personal information to the servers of Google LLC. come in the US.
In the case of transmission of personal data to the Google LLC. Based in the US, Google LLC has become. is certified for the us European Data Protection Convention "Privacy Shield", which ensures compliance with the data protection standard in force in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
For more information about Google's privacy policy, visit the following Internet address: https://www.google.com/policies/privacy/
You can permanently deactivate cookie cookies by blocking them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be used or can only be used to a limited extent if you have deactivated the use of cookies.
As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.
10) Web analysis services
Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transferred to a Google server and stored there, which can also be transmitted to the servers of Google LLC. come in the US.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp ()", which ensures anonymization of the IP address by curtailment and excludes a direct personal reference. The extension will truncate your IP address beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a server of Google LLC.in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website activity and internet usage. The IP address provided by Google (Universal) Analytics as part of Google Analytics will not be merged with other Google information.
You can prevent the storage of cookies by a corresponding setting of your browser software; however, we point out that in this case you may not be able to use all the functions of this website in full. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie, which will prevent Google Analytics from entering this website in the future (this opt-out cookie only works in this browser and only for this domain, delete your cookies in this browser, you must click this link again): <a onclick = "alert ('Google Analytics has been disabled');" href = "javascript: gaOptout ()" > Disable Google Analytics </a>
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In the case of transmission of personal data to the Google LLC. Based in the US, Google LLC has become. is certified for the us European Data Protection Convention "Privacy Shield", which ensures compliance with the data protection standard in force in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.
11) Retargeting / Remarketing / Referral Advertising
Google Ads Remarketing
Our website uses the features of Google Ads Remarketing to advertise this site on Google's search results, as well as on third-party websites. Provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in optimally marketing our website in accordance with Art. 6 para. 1 lit. f GDPR.
Any further processing will only take place if you have agreed with Google that your Internet and App Browsing history will be linked to your Google Account by Google and information from your Google Account will be used to personalize your ads on the web consider. In this case, when you log in to Google during the page visit of our website, Google will use your data with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, Google will temporarily associate your personal information with Google Analytics data to create audiences. As part of the use of Google Ads Remarketing, it may also lead to a transfer of personal information to the servers of Google LLC. come in the US.
You can permanently disable the setting of cookie cookies by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, check with the Digital Advertising Alliance at http://www.aboutads.info to set cookies and make settings. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. Failure to accept cookies may limit the functionality of our website.
In the case of transmission of personal data to the Google LLC. Based in the US, Google LLC has become. is certified for the us European Data Protection Convention "Privacy Shield", which ensures compliance with the data protection standard in force in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the privacy policy regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.
12) Tools and Miscellaneous
12.1 Cookie consent tool based on Usercentrics technology
This website uses a cookie consent tool with technology from Usercentrics GmbH, Rosental 4, 80331 Munich (hereinafter "Usercentrics") to obtain effective user consent for cookies that require consent and cookie-based applications.
By integrating a corresponding JavaScript code, users are shown a banner when the page is called up, in which checkmarks can be given for certain cookies and / or cookie-based applications. The tool blocks the setting of all cookies that require consent until the respective user grants the corresponding consent. This ensures that such cookies are only placed on the user's end device if they have given their consent.
So that the cookie consent tool can uniquely assign page views to individual users and individually record, log and save the consent settings made by the user for a session duration, when the website is called up by the cookie consent tool, certain user information (including the IP address) collected, transmitted to the Usercentrics server and stored there.
This data processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for the data processing described is Art. 6 Para. 1 lit. c GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
We have concluded an order processing contract with Usercentrics, with which we oblige Usercentrics to protect the data of visitors to our website and not to pass it on to third parties.
Further information on the use of data by Usercentrics can be found in the Usercentrics data protection declaration at https://usercentrics.com/privacy-policy/
12.2 Google reCAPTCHA
On this website we also use the reCAPTCHA feature of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is primarily used to distinguish whether an input is made by a natural person or abusive by automated and automated processing. The service includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in determining the individual responsibility on the Internet and the prevention of abuse and spam. As part of the use of Google reCAPTCHA may also be a transfer of personal information to the servers of Google LLC. come in the US.
In the case of transmission of personal data to the Google LLC. Based in the US, Google LLC has become. is certified for the us European Data Protection Convention "Privacy Shield", which ensures compliance with the data protection standard in force in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
For more information about Google reCAPTCHA and Google's privacy policy, please visit: https://www.google.com/intl/en/policies/privacy/
As far as legally required, we have given your consent to the processing of your data as described above in accordance with Art. 6 Para. 1 lit. a GDPR obtained. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the above-mentioned option to object.
12.3 SendGrid
For sending order confirmations we use the service provider SendGrid Inc, 1801 California St Ste 500 Denver Colorado. Your email address, as well as your name (if given) will be stored at SendGrid. SendGrid offers anonymized evaluation options that offer no indication of your personal user behavior. Your data will also not be disclosed to third parties. You can read the privacy policy of SendGrid here: https://sendgrid.com/policies/privacy/
13) Rights of the person concerned
13.1 The applicable data protection law grants you comprehensive data protection rights (information and intervention rights) to the person responsible regarding the processing of your personal data, which we inform you about below:
- Right of access according to Art. 15 GDPR: In particular, you have a right to information about the personal data processed by us, the processing purposes, the categories of processed personal data, the recipients or categories of recipients to whom your data has been disclosed or will be planned storage period or the criteria for determining the storage period, the right of rectification, deletion, limitation of processing, objection to processing, complaint to a supervisory authority, the origin of your data, if they were not collected by us, the existence of automated decision-making, including profiling and, where appropriate, meaningful information about the logic involved and the scope involved and the intended effects of such processing, as well as your right to be informed, which guarantees pursuant to Art. 46 GDPR when forwarded Your data to third countries;
- Right to correction according to Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;
- Right to cancellation according to Art. 17 GDPR: You have the right to demand the deletion of your personal data if the requirements of Art. 17 (1) GDPR are met. However, that right does not apply, in particular, where the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the pursuit, pursuit or defense of rights;
- Right to restriction of the processing according to Art. 18 GDPR: You have the right to demand the restriction of the processing of your personal data as long as the correctness of your data is checked, if you refuse a deletion of your data because of inadmissible data processing and instead require the restriction of the processing of your data, if you need your data for the assertion, exercise or defense of legal claims, after we no longer need these data after purpose or if you have objections based on your particular situation, as long as it is not certain, if our legitimate reasons prevail;
- Right to be informed in accordance with Art. 19 GDPR: If you have asserted the right of rectification, deletion or limitation of the processing to the person responsible, he / she is obliged to rectify or delete the data to all recipients to whom the personal data relating to you have been disclosed or limitation of processing, unless proving to be impossible or disproportionate. You have the right to be informed about these recipients.
- Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data provided to us in a structured, standard and machine-readable format or to request transmission to another person responsible, as far as this is technically feasible ;
- Right of revocation of granted consent pursuant to Art. 7 (3) GDPR: You have the right to revoke a consent once given in the processing of data at any time with future effect. In the case of withdrawal, we will delete the data concerned immediately, as far as further processing can not be based on a legal basis for non-consensual processing. The revocation of consent does not affect the lawfulness of the processing effected on the basis of the consent until the revocation;
- Right to complain under Art. 77 GDPR: If you consider that the processing of personal data concerning you is contrary to the GDPR, you have the right to complain to a supervisory authority, in particular in any other administrative or judicial remedy the Member State of your whereabouts, your place of work or the place of the alleged infringement.
13.2 OPPOSITION RIGHT
IF, IN THE CONTEXT OF INTEREST ACCOUNTABILITY, WE PROCESS OUR PERSONAL DATA BASED ON OUR PRESENT AUTHENTIC INTERESTS, YOU HAVE THE RIGHT OF REASONING, FOR REASONS OBTAINED FROM ITS SPECIAL SITUATION, TO CONTRADICT WITH THIS PROCESS, AND CONTRIBUTE TO THE FUTURE.
MAKE USE OF YOUR OPPOSITION RIGHT, WE FINISH THE PROCESSING OF THE AFFECTED DATA. FURTHER PROCESSING REMAINS SUBJECT TO DIFFERENCES WHEN WE MAY PROVIDE IMPERATIVE REASONABLE REASONS FOR PROCESSING THAT EXCEED ITS INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING OF THE PROVISIONS, EXERCISE OR DEFENSE OF LEGAL PROCEEDINGS IS DONE.
IF YOUR PERSONAL DATA IS PROCESSED BY US TO OPERATE DIRECT ADVERTISING, YOU HAVE THE RIGHT TO INTRODUCE ANY CONTESTING AGAINST THE PROCESSING OF YOU OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OPPOSITE AS DESCRIBED ABOVE.
MAKE USE OF YOUR OPPOSITION RIGHT, WE FINISH THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ACCEPTANCE.
14) Duration of storage of personal data
The duration of the storage of personal data is measured on the basis of the respective legal basis, the purpose of processing and - if relevant - also on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of express consent in accordance with Art. 6 Para. 1 lit. a DSGVO, this data is stored until the data subject withdraws their consent.
Are there legal retention periods for data that is part of legal or similar legal obligations on the basis of Art. 6 Para. 1 lit. b GDPR are processed, this data will be routinely deleted after the retention periods have expired, provided that they are no longer required to fulfill the contract or initiate a contract and / or we do not have a legitimate interest in further storage.
When processing personal data on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until the data subject exercises his right to object pursuant to Art. 21 Para. 1 GDPR, unless we can demonstrate compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct advertising on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until the data subject exercises his right to object pursuant to Art. 21 Para. 2 GDPR.
Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.