NEW LOOK FOR OUR DECORATIVE RANGE: ELEGANCE MEETS INNOVATION
For over 30 years, MALU WILZ has stood for high-quality cosmetics "Made in Germany." As one of the leading brands in professional cosmetics, we have continually developed our products to meet the wishes and needs of our customers. Today, we are pleased to announce our deco relaunch on April 14, 2025!
Our relaunch is a commitment to continuous innovation and goes far beyond revising the textures. It is a holistic renewal – with a new design, improved ingredients, and sustainable packaging. We focus on products that are not only efficient and easy to use, but also environmentally friendly and comfortable to wear. With innovative textures and intense color pigments, we offer you long-lasting results that ensure a perfect look all day long.
TIMELESS ELEGANCE
The relaunch of MALU WILZ makes a clear statement for the future. Our new color concept, "Timeless Elegance," combines subtle taupe and ecru tones with silver accents, giving the products an elegant appeal. At the same time, it emphasizes the exclusivity of our brand. The new packaging symbolizes not only the high quality of our products, but also our continuous innovation.
The relaunch not only brings a fresh look, but also improved performance. Our new textures are gentler on the skin and easier to apply. We have also chosen even more innovative ingredients that enhance the skincare effect and provide an all-round pleasant feel. Our new packaging is modern, functional, and more environmentally friendly – a further step towards sustainability.
SUSTAINABILITY RE-IMAGINED
Pack more beautifully, act more environmentally friendly
In addition to the new design, we have also consistently further developed the sustainability of our packaging. Because we care not only about the appearance of our products, but also about their production. By reducing material usage, using mono-material concepts, and natural ingredients, we underscore our commitment to an environmentally conscious future – without compromising on performance, aesthetics, or feel.
We are proud of the brand we have built over the years together with our partners and customers and look forward to introducing you to the new, innovative makeup world of MALU WILZ. It's an experience you won't want to miss!
