DEKO RELAUNCH 2025: ELEGANCE MEETS INNOVATION
The big make-up relaunch of MALU WILZ is just around the corner! In autumn 2024, we started a comprehensive modernization of our decorative cosmetics - which will be completed on April 1, 2025. In addition to a new design concept with modern textures, the sustainable packaging and the new POS appearance in the institutes are impressive. The changeover will be seamless so that you can immerse yourself step by step in the new make-up world of MALU WILZ.
The first new products in the new design are:
COLOR CONCEPT: TIMELESS ELEGANCE AS A STATEMENT
Our new color concept is a clear sign of the future of MALU WILZ: timeless elegance that gives something special and at the same time sets itself apart with a touch of exclusivity.
We rely on elegant, subtle taupe and ecru tones in combination with silver accents. This color scheme underlines the high quality of our products and establishes the packaging as a unique trademark.
SUSTAINABILITY RE-IMAGINED
Pack more beautifully, act more environmentally friendly
In addition to the design, we have also consistently developed the sustainability of the packaging. Because for us, it is not just how a product looks that counts, but also how it is manufactured. With reduced material usage, monomaterial concepts and natural ingredients, we underline our commitment to an environmentally conscious future - without compromising on the performance, aesthetics or feel of the products.
WHY THE RELAUNCH?
MALU WILZ has stood for professional institute cosmetics "Made in Germany" for over 30 years. In order to remain at the top, it was time for a renewal: Our relaunch not only brings a new look, but also improved textures, more innovative ingredients and intensive color pigments that ensure intensive, long-lasting results.
