{"title":"Primer","description":"\u003ch1\u003e\u003cstrong\u003eMALU WILZ Primers – The Perfect Base for Smooth, Long-Lasting Make-up\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003eWhether fine lines, dryness or an uneven complexion – as skin matures, its texture changes. Foundation may no longer appear as even, make-up can settle into lines or lose its freshness throughout the day. This is exactly where the \u003cstrong\u003eMALU WILZ primers\u003c\/strong\u003e come in: they create the perfect base for your complexion, care for the skin and help your make-up stay fresh and flawless for longer.\u003c\/p\u003e\n\u003cp\u003eBoth primers combine high-quality skincare with professional make-up performance – developed for women and men aged 40+ who value both natural results and premium quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eOur primers at a glance\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHYDRA SKIN PRIMER:\u003c\/strong\u003e Moisturising primer with a soft-focus effect for a fresh, smooth-looking complexion. Perfect for dry, mature or tired-looking skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIT PIECE PRIMER SPF 30:\u003c\/strong\u003e Lightly tinted primer with integrated sun protection – protects, smooths and gives the skin a naturally polished finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eThe benefits of MALU WILZ primers\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eInstantly smoother and more even-looking skin texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLonger-lasting foundation and make-up wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight, non-greasy textures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCaring ingredients with a moisture-boosting effect\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtection against external influences (e.g. UV protection with IT PIECE PRIMER SPF 30)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDermatologically tested compatibility, also suitable for sensitive skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to use – your routine for a flawless complexion\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eCleanse the skin and apply your regular skincare routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply a small amount of primer evenly to the face and neck.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow it to absorb briefly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThen apply foundation or BB cream.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e The \u003cstrong\u003eHYDRA SKIN PRIMER\u003c\/strong\u003e is ideal for dry or dull skin, while the \u003cstrong\u003eIT PIECE PRIMER SPF 30\u003c\/strong\u003e provides additional skincare benefits and daily sun protection.\u003c\/p\u003e","products":[{"product_id":"hydra-skin-primer","title":"HYDRA SKIN PRIMER","description":"Give your complexion instant freshness and radiance with the HYDRA SKIN PRIMER! This moisturizing primer contains encapsulated pigments that instantly plump and balance tired skin. Fine particles visually smooth the complexion, while the formula's high water content refreshes and soothes your skin. Perfect as a base for makeup or on its own for a natural, fresh complexion. \n\nThe exclusive formula of the HYDRA SKIN PRIMER with valuable ingredients such as hyaluronic acid, biosaccharides, vitamins C and E ensures intensive moisture and a radiant complexion. The plant extracts contained, such as raspberry leaf stem cells and jasmine flower extract, have a protective and regenerating effect. The primer improves skin elasticity and ensures an even texture, while the light, oil-free texture leaves skin feeling comfortable all day long.","brand":"MALUWILZ","offers":[{"title":"HYDRA SKIN PRIMER","offer_id":53096489320788,"sku":"000000000000291772","price":17.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/98beca84f5d82b2dda2c391e99fcab059801047b_291772_img_product_510c64c1-5d55-4096-b61a-239cedb0d8df.jpg?v=1766134538"},{"product_id":"it-piece-primer-spf-30","title":"IT PIECE PRIMER SPF 30","description":"Radiant complexion, long-lasting makeup, daily protection – IT PIECE PRIMER 30 can do it all! The light, creamy texture melts into the skin, adapts to your skin tone, and creates an even, fresh finish. SPF 30 protects against harmful UV rays, while nourishing ingredients soothe and moisturize your skin. \n\nThe formula with chamomile water, aloe vera, and calendula extract has a calming and hydrating effect, while glycerin improves skin elasticity and leaves your skin feeling smooth. The primer absorbs quickly, leaves a semi-matte finish, and ensures your makeup stays put all day long – without feeling heavy on the skin. Ideal as daily protection or on its own for a natural glow!","brand":"MALUWILZ","offers":[{"title":"IT PIECE PRIMER SPF 30","offer_id":53096492695892,"sku":"000000000000292285","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/aa09aff8108f565004db2449e9bc9596ed0e3582_292285_img_product.jpg?v=1766134569"},{"product_id":"fixn-fresh","title":"FIX'N FRESH","description":"\u003cp\u003eFreshness, hold, and perfection in a single mist. FIX’N FRESH instantly sets your makeup and delivers a natural, radiant complexion without a mask-like effect. Your look stays fresh, even, and flawless all day long.\u003cbr \/\u003e\u003cbr \/\u003eThe lightweight emulsion formula forms an invisible, breathable film over your makeup, extending wear time up to 16 hours. Film-forming agents ensure strong hold without weighing down the skin. Aloe vera soothes and hydrates, cucumber extract provides an instant refreshing effect and a comfortable skin feel, while panthenol offers additional care. The result: a smooth, fresh finish with a natural glow—perfect for touch-ups throughout the day.\u003c\/p\u003e","brand":"MALUWILZ","offers":[{"title":"FIX'N FRESH 2026","offer_id":55646280155476,"sku":"000000000000295029","price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/2b3189d43a565728558851eea26832c63b5f5664_295029_img_product_9ec99392-e67d-4f02-998a-2bed877ace8e.jpg?v=1777463313"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/collections\/Kategorie-Teint-Primer-Banner-2000x400-V2.jpg?v=1775026117","url":"https:\/\/maluwilz.de\/en-de\/collections\/primer.oembed","provider":"MALU WILZ Beaute","version":"1.0","type":"link"}