{"title":"Mascara","description":"\u003ch1\u003e\u003cstrong\u003eMascaras for your perfect lash look\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cstrong\u003eVolume, length and definition – tailored to your lashes\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eA beautiful eye look starts with the right mascara.\u003cbr\u003eThe \u003cstrong\u003emascaras by MALU WILZ\u003c\/strong\u003e offer individual effects – from naturally defined to intensely voluminous. Comfortable textures, thoughtfully designed brush shapes and reliable long-lasting wear deliver results that impress all day long. Also ideal for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eWhich mascara matches your lash goals?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDIVA EYE MASCARA WATERPROOF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWaterproof volume mascara with reliable hold.\u003cbr\u003eSmudge-, transfer- and sweat-resistant – ideal for long days, sports or special occasions. Lasts up to 10 hours.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003e2in1 VOLUME \u0026amp; LENGTH MASCARA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwo effects, one brush.\u003cbr\u003eThe rotating brush allows for \u003cstrong\u003eLevel 1: Length \u0026amp; Separation\u003c\/strong\u003e and \u003cstrong\u003eLevel 2: Volume \u0026amp; Density\u003c\/strong\u003e. Paraben-free and vegan – flexible depending on your desired look.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eMRS. BIG MASCARA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBuildable volume in deep black.\u003cbr\u003eFor dramatic lashes with maximum comfort – training-proof, vegan and with a high percentage of ingredients of natural origin*.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eHYPNOTIC VOLUME MASCARA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMaximum volume and beautiful curl.\u003cbr\u003eThe extra-creamy texture coats every lash, defines and remains smudge-proof. Vegan.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eDIVA EYES MASCARA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFan-like fullness with precision.\u003cbr\u003eThe conical brush reaches even the finest lashes and creates diva-like definition. Lasts up to 10 hours.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003e24H MASCARA\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect separation with added care.\u003cbr\u003eThe plastic comb separates precisely, while the formula is tear- and sweat-resistant. Enriched with panthenol and olive oil for nourished lashes.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eVolume, length, waterproof – your look, your choice\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eCreamy, lightweight formulas coat every lash evenly – without clumping or flaking.\u003cbr\u003eSpecial brush shapes (conical, rotating, comb-style) capture even the finest lashes for more open-looking, defined eyes and precise lash tips.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eYour benefits with MALU WILZ mascaras\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustom effects:\u003c\/strong\u003e from natural to dramatic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLong-lasting wear:\u003c\/strong\u003e depending on the product smudge-, transfer-, sweat- or waterproof for up to 10 h\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCare benefits:\u003c\/strong\u003e natural waxes, panthenol, plant oils, plant-based film formers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEye comfort:\u003c\/strong\u003e dermatologically\/ophthalmologically tested, suitable for sensitive eyes \u0026amp; contact lens wearers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eApplication – how to achieve the best result\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePlace the brush at the base of the lashes and move it in zig-zag motions towards the tips\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e\u003cbr\u003eApply the remaining product on the brush to the lower lashes – this helps prevent overload.\u003c\/p\u003e","products":[{"product_id":"mrs-big-mascara","title":"MRS. BIG MASCARA","description":"Give your lashes impressive volume and natural length with MRS. BIG MASCARA. The smudge-proof, creamy texture allows for voluminous styling and optimal separation, so your lashes stay defined and curled all day long. \n\nThe innovative formula contains high-quality waxes and pistachio tree extract to nourish lashes and keep them in top condition. With at least 85% ingredients of natural origin, the mascara offers a long-lasting, transfer-proof look that even withstands exercise. Dermatologically and ophthalmologically tested, it's ideal for sensitive eyes and contact lens wearers. Experience an intense, jet-black effect that gives your lashes a natural, voluminous curl - perfect for any occasion.","brand":"MALUWILZ","offers":[{"title":"01 - Charcoal","offer_id":53096485224788,"sku":"000000000000289142","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/687e0ce52b6039db41e357da2b9dcd3576d7ebee_289142_img_product_1addd74b-b6b5-45bc-9387-269dbb0476cb.jpg?v=1766134328"},{"product_id":"24h-mascara","title":"24H MASCARA","description":"For perfectly curled, defined lashes all day long: The 24H MASCARA, with its smudge- and tear-proof formula, ensures intense expression. The special plastic brush precisely separates each individual lash, while the creamy texture ensures effortless application. \n\nThanks to nourishing ingredients such as panthenol, olive oil, and beeswax, the lashes are not only perfectly defined but also moisturized. The innovative formula resists heat, humidity, and sweat without smudging. With just one application, you get long-lasting, curled, voluminous lashes – without any panda effect. Warm water is enough to remove it – no additional cleanser required.","brand":"MALUWILZ","offers":[{"title":"01 - Staying Black","offer_id":53096489189716,"sku":"000000000000291725","price":18.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/17996135baf91b7e42b38977c651f95739612908_291725_img_product.jpg?v=1766134530"},{"product_id":"diva-eyes-mascara","title":"DIVA EYES MASCARA","description":"For breathtaking lash volume that makes your eyes appear larger: DIVA EYES MASCARA gives every look a diva-like expression. Its specially shaped brush coats even the finest hairs and lifts the outer lashes for a fan-like effect. \n\nThe creamy formula with castor oil and carnauba wax conditions the lashes, making them soft and giving them a natural shine. The \"build-up\" effect lets you increase the volume as desired without clumping. No smudging, no crumbling – just perfectly defined, voluminous lashes with up to 10 hours of wear. Can be easily removed with the GENTLE MAKE-UP REMOVER.","brand":"MALUWILZ","offers":[{"title":"01 - Black Diva","offer_id":53096489550164,"sku":"000000000000291814","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/df7cc01f526c18cfcc1dd05a052d79b4a246d373_291814_img_product.jpg?v=1766134542"},{"product_id":"diva-eyes-mascara-waterproof","title":"DIVA EYES MASCARA WATERPROOF","description":"Perfectly curled, voluminous lashes – whatever the weather! DIVA EYE MASCARA WATERPROOF creates a breathtaking lash lift with its long-lasting, waterproof formula. Its tapered fiber brush lifts the outer lashes and adds intense color to even the finest hairs for an open, diva-like look. \n\nNatural waxes like carnauba wax condition the lashes, protecting them from moisture loss and giving them a silky shine. The creamy, lightweight texture allows for clump-free application and ensures precise, even results. No smudging, no transfer – just perfectly defined, voluminous lashes with up to 10 hours of wear.","brand":"MALUWILZ","offers":[{"title":"01 - Black Rain","offer_id":53096492499284,"sku":"000000000000292060","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/c783d757991457ab4503d23e0021af4d911e9a28_292060_img_product.jpg?v=1766134560"},{"product_id":"hypnotic-volume-mascara","title":"HYPNOTIC VOLUME MASCARA","description":"Hypnotically voluminous lashes with a single application! The HYPNOTIC VOLUME MASCARA gives lashes intense volume, spectacular curl, and ultra-black color pigments for a mesmerizing look. Thanks to the innovative brush technology with fibers of varying lengths, even the finest hairs are optimally coated – for a perfectly defined lash line. \n\nThe creamy, buildable formula with carnauba wax and castor oil conditions the lashes, keeps them supple, and ensures an even, jet-black finish. The mascara is smudge-proof and long-lasting, without clumping or flaking – ideal for a seductive, expressive look.","brand":"MALUWILZ","offers":[{"title":"01 - Hypnotic Black","offer_id":53096492564820,"sku":"000000000000292063","price":21.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/b9dc7a0b68861a02b3dab264467043d1ff6786f7_292063_img_product.jpg?v=1766134561"},{"product_id":"2in1-volume-length-mascara","title":"2IN1 VOLUME \u0026 LENGTH MASCARA","description":"The 2-in-1 Volume \u0026amp; Length Mascara redefines lashes: The innovative twist brush allows you to effortlessly switch between lengthening definition and voluminous curl – perfectly tailored to your individual needs. The creamy, wax-based texture coats each lash in intense black, ensuring a long-lasting, clump-free finish. \n\nThe special formula with carnauba wax conditions the lashes, keeping them supple and comfortable to wear without flaking or smudging. Smudge-proof and buildable – for a look that lasts all day.","brand":"MALUWILZ","offers":[{"title":"01 - Pitchy Black","offer_id":53096492761428,"sku":"000000000000292472","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/1dff66b8e19538f4df273bc793feeb766369a65d_292472_img_product.jpg?v=1766134572"},{"product_id":"lash-brow-boosting-serum","title":"LASH + BROW BOOSTING SERUM","description":"\u003cp\u003eLASH + BROW BOOSTING SERUM is your secret to voluminous, bold lashes and perfectly defined brows! This innovative serum promotes the natural growth of your lashes and brows – for a thicker, stronger look that perfectly accentuates your eyes. \n\nThe light gel texture absorbs quickly and is easy to integrate into your daily beauty routine – with minimal effort and maximum effect! Thanks to the precise applicator, you can apply the serum precisely to the lash line and brows, intensively nourishing your eyebrows and lashes. Caffeine, ginseng extract, and hyaluronic acid strengthen the fine hairs, revitalizing them and giving your lashes and brows a healthy fullness and shine. Your daily boost for more volume and a visibly stronger eye area!\u003c\/p\u003e","brand":"MALUWILZ","offers":[{"title":"01 - Crystal Air","offer_id":53096494530900,"sku":"000000000000293294","price":26.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/bc39221fbbb3698421840b4cb7698f4d63343f69_293294_img_product.jpg?v=1766134667"},{"product_id":"vital-lash-base","title":"VITAL LASH BASE","description":"\u003cp\u003eMore volume, more length, more expression. The VITAL LASH BASE is the perfect foundation for your mascara, transforming every lash into a cared-for, voluminous statement. For an intense eye look that lasts all day.\u003cbr \/\u003e\u003cbr \/\u003eThe creamy, lightweight wax formula coats each individual lash and prepares it optimally for mascara application. Carnauba wax and nourishing oils provide softness and flexibility, while red algae extract supports lash elasticity. A bio-energizer may help improve the appearance of lash density for a fuller look. At the same time, mascara wear is extended and color payoff intensified. The texture applies effortlessly without clumping, making it suitable for any mascara routine.\u003c\/p\u003e","brand":"MALUWILZ","offers":[{"title":"VITAL LASH BASE","offer_id":55648002408788,"sku":"000000000000294292","price":19.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/6da091fe184bf36c72217427e8d67642444e000d_294292_img_product_60deb3dc-9139-4e59-8201-b131784f5bee.jpg?v=1777463328"},{"product_id":"dream-lash-brow-serum","title":"DREAM LASH + BROW SERUM","description":"\u003cp\u003eLonger, well-groomed, and visibly stronger eyelashes and eyebrows – in just one step. The DREAM LASH + BROW SERUM delivers targeted care and strengthening ingredients for a fuller, healthier-looking result. Perfect for your daily beauty routine.\u003cbr \/\u003e\u003cbr \/\u003eThe innovative 2-in-1 formula combines arginine, biotin, keratin, and collagen to strengthen and revitalize the hair structure of lashes and brows. Hyaluronic acid and glycerin provide intensive hydration, leaving hairs smooth and supple. Panthenol and allantoin soothe and visibly improve hair quality, while collagen and keratin support elasticity and resilience. The serum absorbs quickly, is transparent, and ideal for daily use – even overnight as an intensive care boost.\u003c\/p\u003e","brand":"MALUWILZ","offers":[{"title":"DREAM LASH + BROW SERUM","offer_id":55648033866068,"sku":"000000000000294289","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/e7e1125ee241e52afdcf76dc59e175c21fb41671_294289_img_product_0894b94e-00c1-4989-8b76-77bfafeb9877.jpg?v=1777463282"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/collections\/Kategorie-Deko-Mascara-Banner-2000x400.jpg?v=1773819688","url":"https:\/\/maluwilz.de\/en-de\/collections\/mascara.oembed","provider":"MALU WILZ Beaute","version":"1.0","type":"link"}