{"title":"Eyeshadow","description":"\u003ch1\u003e\u003cstrong\u003eEyeshadows for your perfect eye look\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cstrong\u003eIntense colours, long-lasting wear and effortless blending\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eExpressive eyes are created through the perfect combination of colour, texture and staying power. The \u003cstrong\u003eeyeshadows by MALU WILZ\u003c\/strong\u003e combine high pigmentation with comfortable wear – from creamy eyeshadow pens to featherlight powder eyeshadows. For maximum performance, the \u003cstrong\u003eEYE SHADOW BASE\u003c\/strong\u003e creates the perfect foundation.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eWhich eyeshadow suits your look?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eLONGWEAR EYESHADOW PEN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe uncomplicated all-rounder for quick eye looks.\u003cbr\u003eThis creamy eyeshadow stick delivers intense colour with either a matte or shimmering finish. It is waterproof as well as smudge-, transfer-, crease- and sweat-proof and lasts up to \u003cstrong\u003e24 hours\u003c\/strong\u003e.\u003cbr\u003eAlso ideal as an eyeliner or kajal. Includes an integrated sharpener for precise lines.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eVELVET EYESHADOW\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe classic powder eyeshadow with modern comfort.\u003cbr\u003eA talc-free formula with high colour brilliance – from matte to pearl finishes. The velvety-light texture blends effortlessly and creates soft transitions. Pearl shades are water- and tear-resistant and especially long-lasting.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eEYE SHADOW BASE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe perfect base for every eye look.\u003cbr\u003eThe colour-neutral, creamy base enhances adhesion and colour intensity, prevents creasing and creates a smooth, even result.\u003cbr\u003eWith apricot kernel oil and vitamin E for nourishing, moisture-retaining and antioxidant care. Dermatologically approved.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eCream stick or powder – your customised finish\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEyeshadow Pen:\u003c\/strong\u003e Glides on effortlessly, dries quickly and stays crease-free – ideal for priming, defining or contouring.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVelvet Eyeshadow:\u003c\/strong\u003e Perfect for soft transitions from subtle to intense looks.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEye Shadow Base:\u003c\/strong\u003e Optimises wear, intensity and blendability – especially for oily eyelids or layered eye looks.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eYour benefits with MALU WILZ eyeshadows\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLong-lasting wear:\u003c\/strong\u003e depending on the product up to 24 hours, waterproof and smudge-resistant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced performance:\u003c\/strong\u003e better adhesion, less fallout and no creasing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigh pigmentation:\u003c\/strong\u003e rich colour payoff or buildable layering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigh comfort:\u003c\/strong\u003e lightweight, creamy textures – suitable for sensitive eyes \u0026amp; contact lens wearers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eApplication – how to create your eye look\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEYE SHADOW BASE:\u003c\/strong\u003e Dab a thin layer onto the eyelid with your ring finger, spread evenly and allow it to set briefly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLONGWEAR EYESHADOW PEN:\u003c\/strong\u003e Apply directly onto the eyelid or along the lash line, blend quickly and allow to dry. Close the cap tightly after use and sharpen the tip with the integrated sharpener if needed.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVELVET EYESHADOW:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply the base shade to the mobile lid using a blender brush\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBlend a darker shade from the outer corner towards the centre of the lid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdd highlights to the inner corner or beneath the brow bone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSmokey-eye tip:\u003c\/strong\u003e\u003cbr\u003eApply the Eyeshadow Pen more intensely along the outer edge of the lid and blend softly upwards for depth without harsh lines.\u003c\/p\u003e","products":[{"product_id":"longwear-eyeshadow-pen","title":"LONGWEAR EYESHADOW PEN","description":"Fast application, perfect hold – the long-lasting eyeshadow pencil for intense eye makeup! With its creamy, highly pigmented texture, the LONGWEAR EYESHADOW PEN can be applied and blended effortlessly – for flawless results in seconds. Whether as eyeshadow, eyeliner, or kohl – this versatile pencil offers you maximum flexibility and long-lasting color. \n\nThanks to its waterproof, smudge-proof, and transfer-resistant formula, your look stays perfect all day long – without settling in the crease or fading. The light, gel-like texture ensures a comfortable feel, while the wax-based formulation allows for smooth application. The integrated sharpener at the end of the pencil also ensures precise application every time. Perfect for on the go, easy to apply, and absolutely long-lasting.","brand":"MALUWILZ","offers":[{"title":"02 - Jet Black","offer_id":52979812729172,"sku":"000000000000291995","price":16.8,"currency_code":"EUR","in_stock":true},{"title":"55 - Terracotta","offer_id":52979813089620,"sku":"000000000000292000","price":16.8,"currency_code":"EUR","in_stock":true},{"title":"40 - Bronzing Dream","offer_id":52979813155156,"sku":"000000000000291999","price":16.8,"currency_code":"EUR","in_stock":true},{"title":"15 - Greige Fog","offer_id":52979813220692,"sku":"000000000000291997","price":16.8,"currency_code":"EUR","in_stock":true},{"title":"10 - Grey Clouds","offer_id":52979813450068,"sku":"000000000000291996","price":16.8,"currency_code":"EUR","in_stock":true},{"title":"60 - Festival Flora","offer_id":52979813482836,"sku":"000000000000292001","price":16.8,"currency_code":"EUR","in_stock":true},{"title":"70 - Electric Blue","offer_id":52979813941588,"sku":"000000000000292002","price":16.8,"currency_code":"EUR","in_stock":true},{"title":"73 - Sky Serenity","offer_id":52979814105428,"sku":"000000000000292311","price":16.8,"currency_code":"EUR","in_stock":true},{"title":"30 - Mulberry","offer_id":52979814236500,"sku":"000000000000291998","price":16.8,"currency_code":"EUR","in_stock":true},{"title":"80 - Mossy Meadow","offer_id":52979816923476,"sku":"000000000000292003","price":16.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/24e23a867c5e317eafed2acee1ec0a7afaaeb223_291998_img_product_eb9d2ed6-fe2c-4559-9840-4c409cb64a0c.jpg?v=1766011961"},{"product_id":"velvet-eyeshadow","title":"VELVET EYESHADOW","description":"Add depth and expression to your eye makeup with the VELVET EYESHADOW. The velvety texture glides smoothly over the eyelids, creating a long-lasting, multidimensional finish. Thanks to talc-free pigment technology, the formula is waterproof and smudge-proof. From matte to shimmery shades, this eyeshadow blends and intensifies effortlessly. Perfect for every look. \n\nThe special compact powder formula ensures a particularly smooth application and even color distribution. Kaolin in the matte textures absorbs oily residue and prevents shine, while magnesium myristate in the pearlescent shades ensures silky adhesion. The result: a professional finish that stays flawless all day long. Thanks to its innovative formula, the eyeshadow doesn't settle in the crease and offers optimal comfort—even suitable for sensitive eyes or contact lens wearers.","brand":"MALUWILZ","offers":[{"title":"02 - Matt - Sky Light","offer_id":53096277639508,"sku":"000000000000290603","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"75 - Pearly - Mauve Aura","offer_id":53096277868884,"sku":"000000000000290612","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"89 - Pearly - Galaxy Blue","offer_id":53096278688084,"sku":"000000000000290614","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"20 - Matt - Brave Choice","offer_id":53096278851924,"sku":"000000000000290606","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"28 - Matt - Silky Teddy","offer_id":53096279998804,"sku":"000000000000290608","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"79 - Pearly - Moon Rock","offer_id":53096280686932,"sku":"000000000000290613","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"48 - Matt - Toffee","offer_id":53096280883540,"sku":"000000000000290609","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"65 - Pearly - Cute Princess","offer_id":53096282751316,"sku":"000000000000290611","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"84 - Matt - Lavender Grey","offer_id":53096283275604,"sku":"000000000000290610","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"97 - Pearly - Moos","offer_id":53096283537748,"sku":"000000000000290615","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"98 - Pearly - Mystic Forest","offer_id":53096283668820,"sku":"000000000000290616","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"24 - Matt - Chocolate","offer_id":53096283734356,"sku":"000000000000290607","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"04 - Matt- Softy Cotton","offer_id":53096283930964,"sku":"000000000000290604","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"14 - Matt - Chai Latte","offer_id":53096284651860,"sku":"000000000000290605","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"87 - Pearly - Smoky City","offer_id":55558479774036,"sku":"000000000000290619","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"82 - Pearly - Dusty Cloud","offer_id":55558486655316,"sku":"000000000000290618","price":14.8,"currency_code":"EUR","in_stock":true},{"title":"50 - Pearly - Getting Warmer","offer_id":55959221797204,"sku":"000000000000290617","price":14.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/f55f7af1698e5ba36aed3cb0d0ad94f3d4d0df60_290604_img_product_de403152-1796-4696-b219-c4bfbe08be37.jpg?v=1766011895"},{"product_id":"eye-shadow-base","title":"EYE SHADOW BASE","description":"The EYE SHADOW BASE ensures even, long-lasting eye makeup. The color-neutral, creamy texture applies effortlessly and forms the ideal base for eyeshadow. This ensures the powder adheres better, doesn't budge, and makes the colors appear even more intense. \n\nThanks to the nourishing formula with apricot kernel oil, the delicate eye area is additionally moisturized and protected from drying out. Vitamin E has an antioxidant effect and supports skin elasticity. For perfect eye makeup that lasts all day – without smudging or settling in the crease.","brand":"MALUWILZ","offers":[{"title":"EYE SHADOW BASE","offer_id":53096411398484,"sku":"000000000000278034","price":9.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/b55cb29ff29bdca025a09b2e8c179102d8ee31d5_278034_img_product.jpg?v=1766133597"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/collections\/Kategorie-Deko-Lidschatten-Banner-2000x400.jpg?v=1774875839","url":"https:\/\/maluwilz.de\/en-de\/collections\/lidschatten.oembed","provider":"MALU WILZ Beaute","version":"1.0","type":"link"}