{"title":"Basic","description":"\u003ch1\u003e\u003cb\u003eBASIC by MALU WILZ\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003eThe BASIC line delivers uncomplicated essentials for every day: quick hydration, soothing care and a naturally even complexion – without complicated routines. Ideal for all skin types and as a reliable foundation that can easily be combined with other skincare lines.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cb\u003eOur BASIC essentials at a glance\u003c\/b\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/malu-wilz-beaute.myshopify.com\/en-de\/products\/multi-vitamin-gel\"\u003e\u003cb\u003eMulti Vitamin Gel\u003c\/b\u003e\u003c\/a\u003e – lightweight, refreshing moisturising gel for a quick hydration boost; suitable as a standalone moisturiser for normal to combination skin or as a hydrating base underneath your day cream.\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003e\u003ca href=\"https:\/\/malu-wilz-beaute.myshopify.com\/en-de\/products\/natural-beauty-day-cream\"\u003eNatural Beauty Day Cream SPF 10\u003c\/a\u003e (40 ml)\u003c\/b\u003e – perfecting day cream with encapsulated pigments: adapts to the skin tone, subtly evens out the complexion and protects with SPF 10 at the same time. For a fresh “no makeup” look. Also available as a \u003ca href=\"https:\/\/malu-wilz-beaute.myshopify.com\/en-de\/products\/natural-beauty-day-cream-mini-size-10ml\"\u003e\u003cstrong\u003e10 ml Mini Size\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eBB Cream SPF 30 (various shades)\u003c\/b\u003e – tinted day cream with higher UV protection and a silky finish; ideal when more coverage and protection are needed without weighing down the skin.\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003e\u003ca href=\"https:\/\/malu-wilz-beaute.myshopify.com\/en-de\/products\/moisture-plus-lip-balm-spf-10\"\u003eMoisture Plus Lip Balm SPF 10\u003c\/a\u003e (15 ml)\u003c\/b\u003e – nourishing lip balm with hyaluronic acid and SPF; soothes, hydrates and adds a delicate shine.\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/malu-wilz-beaute.myshopify.com\/en-de\/products\/moisture-plus-bio-cellulose-mask\"\u003e\u003cb\u003eMoisture Plus Bio Cellulose Mask\u003c\/b\u003e\u003c\/a\u003e – intensely hydrating vegan bio-cellulose sheet mask with 11-fold hyaluronic acid, panthenol and chamomile that soothes the skin, reduces dryness lines and ensures optimal absorption of active ingredients thanks to its perfect fit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cb\u003eTypical skincare concerns – how BASIC solves them\u003c\/b\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eLack of moisture \u0026amp; tightness\u003c\/b\u003e: Multi Vitamin Gel provides a quick, lightweight layer of hydration; if needed, apply a serum underneath and a richer cream from another line on top.\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eUneven, dull complexion\u003c\/b\u003e: Natural Beauty Day Cream delivers a subtle tint and even-looking skin; for more protection and coverage, choose BB Cream SPF 30.\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eSensitive, dry lips\u003c\/b\u003e: Lip Balm SPF 10 soothes, minimises dryness lines and protects against the sun.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cb\u003eBenefits of the BASIC line\u003c\/b\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eSimple \u0026amp; effective\u003c\/b\u003e: minimal steps with visible everyday results.\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eVersatile combination options\u003c\/b\u003e: works as a basic routine or alongside specialised skincare lines (e.g. Hyaluronic Active+, De-Stress).\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eEveryday-friendly finishes\u003c\/b\u003e: from transparent hydration gel to tinted day cream with SPF.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cb\u003eApplication\u003c\/b\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eMorning\u003c\/b\u003e: cleanse → Multi Vitamin Gel → Natural Beauty Day Cream \u003ci\u003eor\u003c\/i\u003e BB Cream SPF 30 (depending on desired coverage\/UV protection).\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eThroughout the day\u003c\/b\u003e: apply Lip Balm SPF 10 whenever needed.\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eEvening\u003c\/b\u003e: cleanse → Multi Vitamin Gel (if required) → complement with another line according to your skin’s needs (e.g. richer night care).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cb\u003eWho is BASIC suitable for?\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003eFor everyone looking for an \u003cb\u003eeasy, reliable skincare routine\u003c\/b\u003e: students, busy lifestyles, skincare beginners – or as a \u003cb\u003estarter kit\u003c\/b\u003e before transitioning to more specialised active ingredient lines.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cb\u003eConclusion – uncomplicated essentials for every day\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003eBASIC delivers exactly what an everyday routine needs: \u003cb\u003ehydration, protection and a naturally fresh complexion\u003c\/b\u003e – modular, effective and without overload. Start with the Multi Vitamin Gel, choose either the Natural Beauty Day Cream or BB Cream SPF 30 depending on your needs, and complete your routine with the Lip Balm SPF 10.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cb\u003e\u003cspan\u003eFAQ\u003c\/span\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eWho is the BASIC line designed for?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFor every skin type as an uncomplicated, everyday skincare routine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eDoes the Natural Beauty Day Cream provide colour?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eThe encapsulated pigments subtly adapt to the skin tone (not a makeup replacement, but a perfecting effect).\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eCan I combine BASIC with other skincare lines?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eYes, BASIC is designed as a modular routine and can be combined with all lines.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eIs the SPF in the Natural Beauty Day Cream sufficient?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSPF 10 supports everyday protection – for intense sun exposure, additional sun protection is recommended.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eIs the texture compatible with makeup?\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eYes, it absorbs evenly and works well as a smoothing makeup base.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"natural-beauty-day-cream","title":"NATURAL BEAUTY DAY CREAM","description":"NATURAL BEAUTY DAY CREAM is more than just a day cream – it's the key to a radiantly beautiful, naturally even complexion. The encapsulated pigment pearls break open when applied to the skin and adapt individually to your skin tone. This creates a perfect, natural finish that harmoniously balances the complexion while caring for the skin. \n\nWith SPF 10 and UVA\/UVB filters, this innovative care product protects against the harmful effects of the sun and prevents photoaging. The luxurious texture with panthenol and glycerin intensively moisturizes the skin and leaves it feeling velvety soft. For well-cared-for skin that radiates all day long and is pampered from the outside as well as from the inside – perfect for daily use.","brand":"MALUWILZ","offers":[{"title":"NATURAL BEAUTY DAY CREAM SPF 10 40 ML","offer_id":52979813810516,"sku":"000000000000141925","price":29.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/48ca90bca3c372ab9d2ba3264e6b9e375c79a5e0_141925_img_product_028948c9-2778-4bce-99a2-bd888495706d.jpg?v=1768300681"},{"product_id":"natural-beauty-day-cream-mini-size-10ml","title":"NATURAL BEAUTY DAY CREAM MINI SIZE 10ML","description":"The NATURAL BEAUTY DAY CREAM MINI SIZE 10ML is your daily beauty booster for a radiantly beautiful, naturally even complexion. The innovative pigment pearls adapt perfectly to your skin tone and conjure up a flawless finish. With SPF 10, it reliably protects your skin from harmful UV rays and prevents premature aging – the ideal daily care product. Ideal for trying out or for your on-the-go skincare routine. \n\nThe NATURAL BEAUTY DAY CREAM combines care and protection in a light texture. Encapsulated pigment pearls dissolve upon application and harmoniously even out the skin tone – for a natural, flawless complexion. Panthenol and glycerin provide long-lasting moisture and soothe the skin. The integrated UVA\/UVB filter with SPF 10 protects against sun damage and light-induced skin aging. The cream absorbs quickly, is non-greasy, and leaves a velvety soft feel. Ideal for all skin types that value a natural look while also requiring reliable sun protection. Perfect for on the go in the handy mini tube. Also available in the original 30ml size.","brand":"MALUWILZ","offers":[{"title":"MINI SIZE NATURAL BEAUTY DAY CREAM SPF10","offer_id":52979844055380,"sku":"000000000000277435","price":7.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/fa757429c79fb060dee0758adb7bb438030c194f_277435_img_product_33812f99-13db-476f-bcc3-b095ad1d2a59.jpg?v=1768300641"},{"product_id":"moisture-plus-bio-cellulose-mask","title":"MOISTURE PLUS BIO CELLULOSE MASK","description":"Experience pure moisture in every fiber – the MOISTURE PLUS BIO CELLULOSE MASK saturates your skin with a unique hyaluronic complex, instantly creating a plumper, more even complexion. Soothes stressed skin and visibly reduces redness. A must-have for anyone who truly wants to feel hydrated! \n\nThe MOISTURE PLUS BIO CELLULOSE MASK is a highly concentrated care mask made from natural biocellulose – saturated with a powerful serum composed of 11 different forms of hyaluronic acid. These penetrate deep into the skin's layers, lock in lasting moisture, and effectively plump fine lines. Panthenol complements this effect, soothing irritation, reducing redness, and strengthening the skin's protective barrier. Chamomile flower extract provides additional antioxidants, soothing sensitive skin and restoring its suppleness. Ideal for acute skin dryness or as a weekly moisture booster. The wipe adapts like a second skin and ensures optimal contact with the active ingredient – without dripping or slipping.","brand":"MALUWILZ","offers":[{"title":"MOISTURE PLUS BIO CELLULOSE MASK","offer_id":52979860144468,"sku":"000000000000294137","price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/39bd8392476339271bc879ad12b1b5703bfe4b0a_294137_img_product_0984c9a0-73ef-4447-8750-73c32244736e.jpg?v=1768300505"},{"product_id":"multi-vitamin-gel","title":"MULTI VITAMIN GEL","description":"Experience the ultimate vitamin boost for your skin with the MULTI VITAMIN GEL! This refreshing moisturizer infuses the skin with a powerful combination of vitamins A, C, and E, plus panthenol. These vitamins support the skin's natural functions and contribute to cell renewal. \n\nThanks to its light texture, the gel absorbs quickly and leaves the skin feeling refreshed and cared for. Thanks to additional ingredients such as jojoba oil, orange oil, and hyaluronic acid, the gel provides more intensive hydration and protects the skin from negative environmental influences. It's perfect as an entry-level skincare product for anyone looking to provide their skin with a vitalizing vitamin boost.","brand":"MALUWILZ","offers":[{"title":"MULTI VITAMIN GEL 75 ML","offer_id":53230933541204,"sku":"000000000000141807","price":27.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/c91016ea0c66b5073f9c8648d7b7b96261a27ac1_141807_img_product_6a468043-5a0c-4c4a-b76c-085127b2e21b.jpg?v=1768300826"},{"product_id":"moisture-plus-lip-balm-spf-10","title":"MOISTURE PLUS LIP BALM SPF 10","description":"Pamper your lips with MOISTURE PLUS LIP BALM SPF 10 – for sensual, shimmering shine and intensive care! The rich formula with hyaluronic acid, ximenia oil, and bisabolol provides an immediate, long-lasting feeling of suppleness and softness. \n\nHyaluronic acid intensively binds moisture and helps visibly fill fine lines and wrinkles. Ximenia oil and bisabolol soothe even stressed lips and provide gentle care. The integrated sunscreen filter SPF 10 also protects lips from the harmful effects of the sun and prevents premature skin aging.","brand":"MALUWILZ","offers":[{"title":"MOISTURE PLUS LIP BALM SPF 10 15 ML","offer_id":53230933573972,"sku":"000000000000141816","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/cad5b8d27b37845b71b94a352579aebdc19607d8_141816_img_product_7625cf67-0521-42eb-ad11-8e9362dbe3b2.jpg?v=1768216960"},{"product_id":"natural-beauty-day-cream-sachet-2ml","title":"NATURAL BEAUTY DAY CREAM SACHET 2ml","description":"Your complexion, only better – with the NATURAL BEAUTY DAY CREAM SACHET 2ML you get a multifunctional day cream for on the go, to try out, or for your next short trip. It's your smart solution for well-groomed, radiant skin – without any makeup. Encapsulated pigment pearls adapt individually to your skin tone upon application, giving you a fresh, even complexion. At the same time, the integrated SPF 10 protects against harmful UV rays – for an all-round perfect start to the day! \n\nThanks to its silky texture, the cream melts effortlessly into your skin. Caring ingredients such as glycerin and panthenol provide intensive moisture, strengthen the skin barrier, and make the skin supple and soft. The light tint ensures a natural look with an immediate effect – without the mask-like application. Ideal for on the go, for testing, or while traveling – also available in a 40ml tube.","brand":"MALUWILZ","offers":[{"title":"SAMPLE NATURAL BEAUTY DAY CREAM","offer_id":54079592268116,"sku":"000000000000277136","price":0.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/f54ed73b7098bba342344d22491e58b38cfc76c2_277136_img_product_28edb455-c92c-4c3e-9234-752cad553ad2.jpg?v=1776064197"},{"product_id":"multi-vitamin-gel-sachet-2ml","title":"MULTI VITAMIN GEL SACHET 2ML","description":"Power skincare in a mini format! The MULTI VITAMIN GEL SACHET 2ML delivers pure energy to your skin – ideal for testing, on the go, or while traveling. The light cream-gel formula absorbs quickly, provides intensive moisture, and leaves your skin feeling refreshed and smooth. Perfect for anyone who wants to give their skin an instant boost of freshness with valuable vitamins! \n\nThe MULTI VITAMIN GEL combines the benefits of a hydrating gel with the nourishing effects of a vitamin booster. Highly effective vitamins – such as A, C, and E – support skin renewal, strengthen the skin's protective barrier, and prevent the first signs of aging. The pleasantly light texture refreshes immediately without stickiness or weight. Ideal for use under makeup in the morning or as a nourishing refreshing moment in between. Also suitable for sensitive skin and dermatologically tested. This 2ml sachet fits in any bag – and is your new favorite skincare product to try out! Also available as a 75ml tube.","brand":"MALUWILZ","offers":[{"title":"SAMPLE MULTI VITAMIN GEL","offer_id":54079920144724,"sku":"000000000000277145","price":0.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/a50dca405f6732c6b6b5a88d1eca8f4e8cd1cd66_277145_img_product_3ab19abf-4720-4d9e-8d94-4d1820e6d12d.jpg?v=1775786456"},{"product_id":"bb-cream-spf-30-03","title":"BB CREAM SPF 30 #03","description":"\u003cp\u003ePerfect your complexion in seconds: BB CREAM SPF 30 combines skincare, protection, and light coverage in one step. It evens out imperfections, gives your skin a naturally radiant finish, and reliably protects it from sun exposure – ideal for everyday use.\u003cbr \/\u003e\u003cbr \/\u003eEnriched with ginseng extract, the formula supports your skin’s vitality and promotes a fresh, well-groomed appearance. The silicone-free texture contains rice-based starch that reduces excess shine and leaves a silky-smooth feel. Mineral UV filters effectively protect against UVA and UVB rays and help prevent premature, light-induced skin aging. The BB cream blends seamlessly into your skin, adapts to your skin tone, and is available in two shades – for a natural, even result without a mask-like effect.\u003c\/p\u003e","brand":"MALUWILZ","offers":[{"title":"03 - Fair Porcelain","offer_id":55616856752468,"sku":"000000000000293657","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/e59b6732ce2e39afe0d87937535a16636e5b989a_293657_img_product_0b01d213-c4a4-410f-97cb-681f35481049.jpg?v=1777016236"},{"product_id":"bb-cream-spf-30-06","title":"BB CREAM SPF 30 #06","description":"\u003cp\u003ePerfect your complexion in seconds: BB CREAM SPF 30 combines skincare, protection, and light coverage in one step. It evens out imperfections, gives your skin a naturally radiant finish, and reliably protects it from sun exposure – ideal for everyday use.\u003c\/p\u003e\u003cp\u003eEnriched with ginseng extract, the formula supports your skin’s vitality and promotes a fresh, well-groomed appearance. The silicone-free texture contains rice-based starch that reduces excess shine and leaves a silky-smooth feel. Mineral UV filters effectively protect against UVA and UVB rays and help prevent premature, light-induced skin aging. The BB cream blends seamlessly into your skin, adapts to your skin tone, and is available in two shades – for a natural, even result without a mask-like effect.\u003cbr \/\u003e\u003c\/p\u003e","brand":"MALUWILZ","offers":[{"title":"06 - Light Nude","offer_id":55645211623764,"sku":"000000000000293658","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/250df5fe142e87241129fb0a8a2a6c0f2a3d3b23_293658_img_product_94e8add5-b6f3-432f-8bc2-75bd5dba7c5b.jpg?v=1777463280"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/collections\/Kategorie-Basic-Banner-2000x400.jpg?v=1768302095","url":"https:\/\/maluwilz.de\/en-de\/collections\/basis.oembed","provider":"MALU WILZ Beaute","version":"1.0","type":"link"}