{"title":"Base \u0026 Primer","description":"\u003ch1\u003e\u003cstrong\u003ePrimer \u0026amp; bases for the eye area\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cstrong\u003eLonger wear, more intense colour and conditioned lashes \u0026amp; brows\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eA flawless eye make-up look starts with the right base.\u003cbr\u003eThe primers \u0026amp; bases by \u003cstrong\u003eMALU WILZ\u003c\/strong\u003e perfectly prepare eyelids, lashes and brows – for more intense colour payoff, longer-lasting wear and visible comfort.\u003cbr\u003eWhether eyeshadow, mascara or brow products: the right preparation makes every result look more precise, long-lasting and polished.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eOur primers \u0026amp; bases at a glance\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eEYE SHADOW BASE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe perfect foundation for every eye make-up look.\u003cbr\u003eThe neutral-toned, delicately creamy texture evens out the eyelid, prevents creasing and improves eyeshadow adhesion and blendability.\u003cbr\u003eEnriched with nourishing apricot kernel oil and antioxidant Vitamin E – dermatologically tested and pleasantly lightweight.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eVITAL LASH BASE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe mascara base for visibly more volume and length.\u003cbr\u003eThe creamy texture coats every lash, intensifies the mascara effect and extends wear time.\u003cbr\u003eWith algae extracts as well as carnauba and beeswax – also suitable for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eLASH + BROW BOOSTING SERUM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe high-performance booster serum for lashes and brows.\u003cbr\u003eThe lightweight gel texture supports the natural density and strength of the hairs – completely free from prostaglandins.\u003cbr\u003eDermatologically and ophthalmologically tested, ideal for daily use.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eDREAM LASH + BROW SERUM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e2-in-1 care for smooth, glossy lashes and brows.\u003cbr\u003eWith glycerin, hyaluronic acid, keratin, biotin and collagen, it intensely nourishes fine or brittle hairs with moisture and conditioning care.\u003cbr\u003ePerfect for the daily routine or as an overnight restorative treatment.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003ePerformance \u0026amp; care – the right base makes all the difference\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEyelids:\u003c\/strong\u003e smoother base, more intense colours, no creasing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLashes:\u003c\/strong\u003e more volume and improved mascara adhesion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBrows:\u003c\/strong\u003e conditioned, fuller-looking hairs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEye area:\u003c\/strong\u003e gentle formulas with high comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eYour benefits with primers \u0026amp; bases by MALU WILZ\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eLonger-lasting eye make-up\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMore intense eyeshadow colour payoff\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVisibly enhanced mascara effect\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eConditioning active ingredient complexes for lashes \u0026amp; brows\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDermatologically \u0026amp; ophthalmologically tested – also suitable for sensitive eyes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eApplication – simple \u0026amp; effective\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEYE SHADOW BASE:\u003c\/strong\u003e Dab a thin layer onto the eyelid using your ring finger and blend evenly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVITAL LASH BASE:\u003c\/strong\u003e Apply in zig-zag motions from root to tip, then apply mascara directly on top.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLASH + BROW BOOSTING SERUM:\u003c\/strong\u003e Shake before use. Apply to dry lash lines like an eyeliner and dab onto brows. Allow 90 seconds to dry and use daily.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDREAM LASH + BROW SERUM:\u003c\/strong\u003e Apply once daily to clean, dry lashes \u0026amp; brows, optionally overnight as an intensive care treatment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"eye-shadow-base","title":"EYE SHADOW BASE","description":"The EYE SHADOW BASE ensures even, long-lasting eye makeup. The color-neutral, creamy texture applies effortlessly and forms the ideal base for eyeshadow. This ensures the powder adheres better, doesn't budge, and makes the colors appear even more intense. \n\nThanks to the nourishing formula with apricot kernel oil, the delicate eye area is additionally moisturized and protected from drying out. Vitamin E has an antioxidant effect and supports skin elasticity. For perfect eye makeup that lasts all day – without smudging or settling in the crease.","brand":"MALUWILZ","offers":[{"title":"EYE SHADOW BASE","offer_id":53096411398484,"sku":"000000000000278034","price":9.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/b55cb29ff29bdca025a09b2e8c179102d8ee31d5_278034_img_product.jpg?v=1766133597"},{"product_id":"lash-brow-boosting-serum","title":"LASH + BROW BOOSTING SERUM","description":"\u003cp\u003eLASH + BROW BOOSTING SERUM is your secret to voluminous, bold lashes and perfectly defined brows! This innovative serum promotes the natural growth of your lashes and brows – for a thicker, stronger look that perfectly accentuates your eyes. \n\nThe light gel texture absorbs quickly and is easy to integrate into your daily beauty routine – with minimal effort and maximum effect! Thanks to the precise applicator, you can apply the serum precisely to the lash line and brows, intensively nourishing your eyebrows and lashes. Caffeine, ginseng extract, and hyaluronic acid strengthen the fine hairs, revitalizing them and giving your lashes and brows a healthy fullness and shine. Your daily boost for more volume and a visibly stronger eye area!\u003c\/p\u003e","brand":"MALUWILZ","offers":[{"title":"01 - Crystal Air","offer_id":53096494530900,"sku":"000000000000293294","price":26.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/files\/bc39221fbbb3698421840b4cb7698f4d63343f69_293294_img_product.jpg?v=1766134667"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0913\/4397\/8836\/collections\/Kategorie-Deko-Eyes-Base-Primer-Banner-2000x400.jpg?v=1773849288","url":"https:\/\/maluwilz.de\/en-de\/collections\/base-primer.oembed","provider":"MALU WILZ Beaute","version":"1.0","type":"link"}